In this talk, Dondi Gomez defines “maverick marketing” in the experience of Unilever Philippines’ groundbreaking campaigns. Coming off from the premise that “Great marketing gives people a taste of what could be,” Dondi shares how imagination and out-of-the-box thinking paved the way for the unparalleled success of campaigns for Rexona, Dove, and Ponds. He then posits how “Maverick Marketing” can also be applied for Brand Philippines.

In an engaging talk about the mind’s possibilities, Dr. Greg Tangonan shares recent studies and experiments involving mind mapping, mind control, “out of body experiences” in the virtual world, and other mind-body experiments. He cites how this decade of the New Millennium has been called “The decade of the mind initiative,” spurring such creations as a mind-controlled video game. In trying to understand the human brain, Dr. Tangonan suggests that it might be possible to measure emotions and even the effects of “faith healing.”

In this fiery, impassioned talk, Gang Badoy shares how striving to be heard as the youngest child in a large family prepared her for the path she was to take later on in life. She shares observations about the role that music plays in every Filipino’s life, and recounts stories of how the alternative education movement, RockEd, came about through out-of-the-box thinking, spunk, and a never-say-die, why-not attitude. She also rebuffs the belief that national unity must precede collective action, asserting that people don’t need to get along personally in order to do create positive change. In Gang’s signature style, her talk was followed by a performance by the avant-garde musical group, Radioactive Sago Project.

Recounting his journey from being a young man with deep passions to a man who is deeply passionate about integrity and serving the Lord, Fr. Ted Gonzales, SJ shares the many experiences that led to life-changing discoveries and epiphanies. He talks about his work with the Center for Family Ministries (CEFAM) and the numerous retreats that he has created—covering such issues as pre-nuptial and family counseling, inspiring leadership, sexuality and spirituality, and others — which have changed countless lives and have earned for Fr. Ted an unlikely fan base. Deeply moving and inspiring, Fr. Ted exhorts the audience to “embrace the inner movements of your heart.”

For a designer who has made a name for himself creating beautiful objects to adorn the human feet, Brian Tenorio defines beauty in deeper, almost spiritual ways. He shares the 3 Ls that make up his creative enterprise’s design philosophy—Lust, Luxe, and Love—and talks about how “love” as a concept has forged his creations. Ironically, he says that beauty is not about what one wears or puts on one’s self—it is something much larger and fulfills a deeper purpose. He also talks about what makes a good product and why his shoes are valued the way they are.